Brand positioning: a survey of customers and employees
created on 16.05.2018
How is the brand HTT perceived? What are its characteristics and what is of importance for customers and employees? When it comes to position HTT as an excellent provider in the market and as an attractive employer in our region, these questions must not be forgotten. To reach this goal, a survey was created at the end of March to get an assessment of how the brand is perceived. More than 130 customers and employees of HTT took part. The result is impressive: HTT is considered as a flexible and reliable brand:
Many thanks to all participants.